Home Health News Customers look for fortified foods and beverages to improve health|Food Dive

Customers look for fortified foods and beverages to improve health|Food Dive

25 min read

Dive Brief:

  • These ready foods and drinks encompass dairy-based beverages, cheese, yogurt and ice cream, the publication stored in thoughts. Contributed to a milk base are micronutrients and elements similar to fiber, minerals, omega-3 fatty acids, plant extracts, probiotics, protein and nutritional vitamins.

Dive Insight:

Stronghold in foods and drinks is rising in recognition as a handy cargo mechanism for included vitamins. Food Business News reported that corporations are benefiting from the pattern by straight augmenting their objects with concentrated compounds. Businesses likewise are together with them not directly by way of grains, nuts, seeds and superfruits, whereas others are together with them extra not directly by way of administration of animal weight loss program plans.

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Slingshot Foods is a California-based manufacturer of breakfast shakes containing low-fat milk, milk protein concentrate, yogurt cultures and vegetables and fruit juice. In a little plastic pouch covered around the neck of the bottle– the “shot”– is a crunchy blend of chia seeds, rolled oats and toasted almonds, which includes 3 grams of both fiber and protein and 600 milligrams of omega-3 fatty acids, Food Business News kept in mind.

Other business are getting in on the trend, too. The Oregon-based Springfield Creamery is fortifying its whole-milk probiotic yogurt lineup with omega-3s delivered through milk from organic grass-fed cows. And fairlife contributes to its ultra-filtered, high-protein milk 125 mg per serving of docosahexaenoic acid– a kind of omega-3– sourced from algae oil. Fairlife also fortifies its products with vitamins A, C, E and D, Food Company News reported.

Nestlé has entered into the section in a big way. The business publication said the business now offers a NesquikSuperBreakfastprotein beverage for kids fortified with milk protein concentrate and vitamins A and D, as well as calcium. And for older consumers, Nestlé has Increase High-Protein Total Nutritional Beverage including one-third more protein per bottle than the original solution. Each eight-ounce bottle has 20 grams of protein from milk protein concentrate and soy protein isolate, and it includes 26 vitamins and minerals.

One obstacle to stronghold is that taking in such foods and drinks, plus taking dietary supplements, might far go beyond the everyday advised limits for calcium, folic acid and iron. So while some consumers undoubtedly value the benefit of getting a nutritional powerhouse in a bottle, a cup of yogurt or a pint of ice cream, others might choose to obtain them the old-fashioned method by consuming the nutrients in their natural state. Producers also need to be careful not to substantially alter the taste, texture or cost of the product– a relocation that might prove damaging if it turns off shoppers and irreparably harms sales.

Consumers likewise might not be mindful of which foods and beverages are strengthened and which aren’t, although many brands make it clear on package labels the claims they’re producing their products. And customers don’t constantly know how much protein, fiber, minerals and nutritional vitamins they want frequently to stay healthy.

Producers would possibly have the ability to win followers by making it clear not solely what stays of their fortified merchandise nevertheless likewise why the add-ons exist and how they will improve human health. With customers searching for to get extra out of the foods and drinks they eat in a quote to dwell a more healthy way of life, the duty falls on food corporations to make their objects stand out in an ultra-competitive market. As a consequence, fortification will proceed to be one methodology corporations will attempt to separate themselves from the opponents.

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